VIDEO MARKETING: MADE SIMPLE
Demand for Video Content is Increasing
If you want people to stay on your website, get their attention by adding useful video content. Try creating product videos, demos, and how-to explainers for your audience.
According to recent studies, 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018). With the increasing demand for video, many industry influencers are proactively creating different types of video content to meet this growing need. Respondents of this survey claim that video content is in higher demand because people are more likely to pay attention to it. People tend to skip parts of audio and written content. In short. brands get more audience attention with video.
Internet Users Everywhere Enjoy Video Content
85% of all internet users in the United States watched online video content monthly on many of their devices (Statista, 2018).
Video is a Powerful Marketing Tool
87% of marketing professionals use video as a marketing tool (Wyzowl, 2019).
Consumers Love Seeing Videos on Social Medial
Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
Video Marketing = Profit & Brand Resonance
88% of marketing professionals use video as a marketing tool (Wyzowl, 2019). The power of video marketing is actually felt throughout the entire buyer’s journey – the same study shows that 96 percent of people within the study turn to videos to learn more about a particular product and/or service.
Video Marketing = Profit & Brand Resonance
Video as a Lead Generation Channel
66% of video marketers get more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals.
Videos Engage Users Longer on Your Website
Videos serve to keep users on your website for longer periods of time while keeping them more engaged with your content. The average user spends 88% more time on a website with video (Forbes, 2018).
Power of Video in Purchasing Decisions
Internet giants like Google (who recently purchased YouTube) are describing videos as “indispensable.” Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process. A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video (Wyzowl, 2018).
